Webinar

IWL Comms Lab Series 7: Working with the Media: Turning Your Project into News

Engaging with the media is one of the most effective ways to amplify your project’s visibility and impact, but it can also be one of the most challenging.

Join us for a 90-minute practical webinar on how to work effectively with journalists and turn your project achievements into compelling media stories.

The session will open with Hilary Clarke, journalist at FAO, who will share insider tips on:

  • Identifying the right media outlets
  • Preparing a solid media contact list
  • How (and when) to pitch your story
  • What not to do when approaching journalists
  • Selecting and preparing interviewees
  • Scoping for TV and video opportunities

In the second half, a panel of field journalists and communicators from the GEF International Waters community will share their real-world experiences pitching stories to national and international media: what worked, what didn’t, and what they learned along the way.

Whether you’re a project manager, communicator, or technical expert, this webinar will give you practical tools to make your stories newsworthy and your messages heard.

Check out our past webinar on Media comms here.

You could not make it?

Watch the recording of the media webinar here:

IW:LEARN Comms Lab VII - Working with the Media

Resources

Details

21 Nov 2025, 14:00–15:30 Europe/Paris
Online