Danang, Vietnam—Partnerships in Environmental Management for the Seas of East Asia (PEMSEA) launches two new reports this week at the East Asian Seas Congress 2015 in Danang, Vietnam, exploring the potential for building a “blue economy” in the region. The reports emphasize the importance of coasts and oceans to business in the region and call for increased investment in coastal and marine ecosystems health and a strategic approach to managing blue economy industries.