Danube River Basin Communications Strategy
The long-term goal of the UNDP/GEF Danube Regional Project is, in short, to strengthen capacities of key Danube stakeholders and institutions to effectively and sustainably manage the Danube River Basin’s (DRB) water resources and ecosystems for citizens of Danube countries. In order to affect change in the DRB, citizens of the Danube must be motivated to take action. The purpose of this assignment was to identify those key groups of Danube stakeholders most interested and/or able to take action, and to motivate them to take action to protect the DRB. This Communication Strategy is designed to provide guidance on how to facilitate change through communication activities.
06 May 2010