Purpose of the website clearly stated on the homepage
(M) Purpose of the website clearly stated on the homepage (e.g., mission statement, aim)
When visitors arrive at a website, they have some expectations, based on their experiences with other websites, as to how your website will work. For example, they expect the home page to tell them the purpose of your website and what kinds of information are on the content pages. Furthermore, your home page will identify a number of paths that visitors may take to find that information by using menu bars, hyperlinks and other aids to searching.