Invest in the future of the Coral Triangle

The World Wide Fund for Nature (WWF) has launched a new regional campaign that encourages individuals to buy virtual property across the Coral Triangle, the world’s center of marine life.

The innovative online MyCoralTriangle campaign will make ample use of social media, a series of print advertisements, and a 30-second television commercial that will lead online audiences to www.panda.org/mycoraltriangle, where they can buy a “spot” in the Coral Triangle for just US$5.

The money raised will go towards WWF’s ongoing efforts to conserve the region’s spectacular environment in protected areas including Wakatobi and Semporna.

Source: WWF Global

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Invest in the future of the Coral Triangle

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